HOW A LAW OFFICE’S DESIGN CAN WIN (OR LOSE) CLIENTS

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It’s no secret that the legal profession is one of the most competitive fields around. In order to be a successful law firm, you need to be competent, savvy and always prepared. What’s more, you need to ensure that you are attracting the right kinds of clients.

When searching for the ideal client, different firms try different strategies. Some opt for advertising. Others network and rely on referrals. And we all know law firms who host seminars in hopes of winning over clients. Whatever your firm’s marketing strategy is, one key element should not be overlooked: your office design.

While certainly everyone is cognizant of the condition of his or her office, few of us really ever stops to consider the impact that it has on our guests.

Entering an office that you have never visited is a visceral experience. On some level, all of our surroundings are sending us a message about the people who we are visiting. Even the minor details in an office—but especially the major ones—can play a major role in determining whether or not we ever step foot in that office again.

As such, it is important for all legal professionals to really evaluate their office design. What message does the layout of your office convey to your visitors? Is it helping you in signing the right kinds of clients? Realistically, how much is your current office costing you in lost opportunities? What’s more, how is your design impacting your firm and your career?

Take a moment to consider just a few elements that have a major impact on your office design:

 

How does your lobby greet your clients?

The lobby is where visitors get their very first impression about your firm. Lobby areas that are crowded can make everyone who enters feel uncomfortable. After all, who wants to be crammed into a small space with strangers when we are considering legal options that could impact the rest of our lives? Providing an open area gives a sense of freedom and well-being. It gives your visitors a place to breathe, relax, and digest the emotions that are influencing their decision-making.

Beyond that, the furniture in every legal office needs to be tasteful and understated. Sure, you want to stand out among the competition. But you don’t want to be known as the law office with hideous furniture. Get something simple yet elegant. Your visitors will notice and immediately associate the taste with the professionalism of your law firm.

 

What atmosphere is your lighting creating?

It’s amazing how we as individuals get used get to the lighting of our office. After a few weeks working somewhere, we may start to ignore how overwhelmingly bright or uniquely dark certain parts of our office are. While these features might now be normal for you, they might send an immediate red flag to your potential client.

Combining natural and artificial lighting is the best option for crafting a dynamic law office.  By utilizing direct and indirect lighting, strategically placing bulbs and lamps will provide a soothing, liberated atmosphere for your guests. In addition to sunlight, environment-friendly LED lights are the best choice for cost-effective lighting that doesn’t sacrifice quality.

 

Who does your desk say you are?

Believe it or not, your desk is talking about you. In fact, it talks to every single person who walks into your room. It tells a full story about who you are, who you think you are, and how you treat other people.

But guess what? Your desk isn’t the only one gossiping about you. Every piece of furniture throughout your entire office is speaking.

When a client sits in an uncomfortable chair, they hear: “You aren’t a priority.”

When your client sees an askew bookcase, a voice whispers: “You’re risking a lot.”

Furniture is tells a story all the time to anyone who is willing to listen. In well-designed offices, the story is about a competent firm who cares about clients and fights for justice. In poorly-designed offices, the tale is one of risk and uncertainty.

Sometimes it is hard to know exactly what story the furniture is telling. Likewise, it can be hard to design the right kind of lobby and coordinate the proper kind of lighting. This is why law firms often turn to design experts who have a proven track record for defining and delivering functional, elegant workspaces that both streamline efficiency and reduce overhead.

If you are concerned that your office is losing you clients, do not waste any more time. Contact a respected design solutions provider today!

 

For more information, contact Infinity Group via 860-726-9384 or marketing@infinitygroupus.com

A TREATMENT PLAN FOR YOUR MEDICAL OR DENTAL LOBBY

When patients think about visiting their doctor or dentist for a checkup, the first visual that typically comes to mind is the reception area. Sure, the lobby is where we get our first impression about any business. But when it comes to medical and dental offices in particular, the waiting area is where we take time to make early judgments about the quality of service that we are about to receive.

Many people don’t like having to sit in a reception area. One of Jerry Seinfeld’s early successful comedy routines was all about the tedium of waiting in the waiting room. When most people think of a medical or dental lobby, they think of outdated magazines, uncomfortable chairs, and a ticking clock. Worse yet, if you’re worried about a possible health issue or in any kind of physical pain, time in this part of the office can feel tortuous

As such, it’s both important and easy for any doctor or dentist to stand out from the crowd. Go the extra mile to make that great first impression on your patients. The results will be shocking.

Here are some ideas to consider when it comes to your medical or dental lobby design:

Make it spacious

Lobby areas that are crowded can make everyone who enters feel uncomfortable. After all, who wants to be crammed in a room full of people who might be contagious? Providing an open area gives a sense of freedom and well-being.
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But what if there’s a lot of foot traffic in the area? The office should opt for a design that will accommodate people who are finding their way through the rooms as well as those who have to sit and wait for a while. Think about the experience of everyone who has to either pass through or wait. What is the best option for everyone?
Of course, some offices are just small. How do you make the waiting room bigger when it’s just tiny? If there’s not much space to begin with, organize your furniture to give the appearance of space. Set the chairs so that they are not facing each other. Get a smaller table. Use bright colors. Make the patient feel like they are in an open area, not a confined space.

Choose sturdy, comfortable, modest furniture

When picking furniture for the reception area, three considerations need to be kept in mind: it can’t be flimsy, it can’t be uncomfortable, and it can’t be tacky.
First off, the furniture needs to be sturdy. Different kinds of people will stay in the lobby and there’s a possibility that furniture will be damaged due to careless use by some of the visitors. As such, it’s best to invest in furniture that is modest but will be used for a long time.
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Secondly, the chairs need to be comfortable. Chances are, at least some of your patients are going to be in serious physical pain. Why make it worse on them? Get chairs with soft cushions and welcoming armrests. Make sure that the fabric does not leave imprints on the skin.
Finally, the furniture needs to be modest. Sure, you want to stand out among the competition. But you don’t want to stand out as the doctor’s office with hideous furniture. Get something simple yet elegant. Your patients will notice and immediately associate the taste with the professionalism of the office.

Have an area for the kids

 If one thing is a timeless reality, it is that children do not like going to the doctor or dentist. All the lollypops in the world aren’t going to change that fact. When children are then forced to sit in the waiting room, they will inevitably end up jumping on furniture, whining, and screaming. Worse yet, other patients will associate the sound of crying children with your office.
Give kids their own area away from the rest of the patients. Have some toys and children’s books available. If possible, design it to seem like its own space.

Keep the whole place bright and clean

Some designs make lobbies look murky and cramped. This doesn’t just display a lack of taste from the staff, it also signals laziness and apathy. As such, go with something that will show that the place is being well-maintained.
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Make your lobby bright and clean. Visitors will get the impression that the services and treatments they’ll be receiving are of a superior quality. Communicate the message of health in the design. When a place is maintained, has good lighting and ventilation, it becomes easy for visitors to feel at ease.
Coming up with lobby design doesn’t have to be complicated. When it comes to redesign plans, the comfort and needs of the clients and employees should be top priority.
For more information, contact New England’s premier medical and dental design solutions provider, Infinity Group, at 860-726-9384.

VIRTUSA’S REDESIGNED WINDSOR, CT OFFICE FACILITATES COMMUNICATION, COLLABORATION

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Infinity Group is pleased to unveil Virtusa’s newly-designed office at 100 Northfield Drive in Windsor, CT.

Over recent months, the 6,900 square-foot office space was re-envisioned by Infinity Group’s experienced team of design experts and project consultants. The end result is an inspirational, branded space with new finishes and furniture.

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Virtusa’s new design offers state-of-the-art collaboration zones, including a beautiful café / kitchen space that can double as a town hall meeting area.

New colorful furniture on the patio allows employees to take a breath a fresh air and take inspiration from the scenic view.

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The work area is now able to fit more employees while also allowing the team greater comfort and better opportunities to communicate. Frosted glass dry-erase boards give employees the option to visualize and share ideas in an instant. At the same time, the use of bright colors and integration of sit-stand desks provide inspiration and adaptability.

Each of these solutions was achieved via collaboration and communication between Infinity Group and Virtusa.

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Typically, under the traditional construction model, companies like Virtusa need to sign different contracts with both a design firm and a construction firm.  This means managers must constantly deal with both parties and relay information between the two.

Infinity Group’s system of design-led construction, however, means that Infinity is a single point of contact, and a partner, through all phases of the project’s completion. By simplifying the process, Infinity Group was able to work with Virtusa to understand, define and deliver on vision, timeline and budget.

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“This was an exciting project from start to finish,” said Steven Durel, Marketing Director at Infinity Group. “Infinity had previously worked with Virtusa to re-envision the lobby at this location. Having the opportunity to redesign the entire office was truly an honor. We look forward to working with Virtusa again in the future.”

Virtusa Corporation (NASDAQ: VRTU) is a global information technology (IT) services company providing IT consulting, technology and outsourcing services. Founded in 1996 and headquartered in Massachusetts, Virtusa has offices and technology centers throughout the United States, Europe and Asia.

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Infinity Group is Connecticut’s premier design solutions provider, and is currently providing free design consultations to businesses in the greater Connecticut area.

For more information, please contact Infinity Group Marketing Director Steven Durel via 860–726–9384 or marketing@infinitygroupus.com