HOW A LAW OFFICE’S DESIGN CAN WIN (OR LOSE) CLIENTS

law office design

It’s no secret that the legal profession is one of the most competitive fields around. In order to be a successful law firm, you need to be competent, savvy and always prepared. What’s more, you need to ensure that you are attracting the right kinds of clients.

When searching for the ideal client, different firms try different strategies. Some opt for advertising. Others network and rely on referrals. And we all know law firms who host seminars in hopes of winning over clients. Whatever your firm’s marketing strategy is, one key element should not be overlooked: your office design.

While certainly everyone is cognizant of the condition of his or her office, few of us really ever stops to consider the impact that it has on our guests.

Entering an office that you have never visited is a visceral experience. On some level, all of our surroundings are sending us a message about the people who we are visiting. Even the minor details in an office—but especially the major ones—can play a major role in determining whether or not we ever step foot in that office again.

As such, it is important for all legal professionals to really evaluate their office design. What message does the layout of your office convey to your visitors? Is it helping you in signing the right kinds of clients? Realistically, how much is your current office costing you in lost opportunities? What’s more, how is your design impacting your firm and your career?

Take a moment to consider just a few elements that have a major impact on your office design:

 

How does your lobby greet your clients?

The lobby is where visitors get their very first impression about your firm. Lobby areas that are crowded can make everyone who enters feel uncomfortable. After all, who wants to be crammed into a small space with strangers when we are considering legal options that could impact the rest of our lives? Providing an open area gives a sense of freedom and well-being. It gives your visitors a place to breathe, relax, and digest the emotions that are influencing their decision-making.

Beyond that, the furniture in every legal office needs to be tasteful and understated. Sure, you want to stand out among the competition. But you don’t want to be known as the law office with hideous furniture. Get something simple yet elegant. Your visitors will notice and immediately associate the taste with the professionalism of your law firm.

 

What atmosphere is your lighting creating?

It’s amazing how we as individuals get used get to the lighting of our office. After a few weeks working somewhere, we may start to ignore how overwhelmingly bright or uniquely dark certain parts of our office are. While these features might now be normal for you, they might send an immediate red flag to your potential client.

Combining natural and artificial lighting is the best option for crafting a dynamic law office.  By utilizing direct and indirect lighting, strategically placing bulbs and lamps will provide a soothing, liberated atmosphere for your guests. In addition to sunlight, environment-friendly LED lights are the best choice for cost-effective lighting that doesn’t sacrifice quality.

 

Who does your desk say you are?

Believe it or not, your desk is talking about you. In fact, it talks to every single person who walks into your room. It tells a full story about who you are, who you think you are, and how you treat other people.

But guess what? Your desk isn’t the only one gossiping about you. Every piece of furniture throughout your entire office is speaking.

When a client sits in an uncomfortable chair, they hear: “You aren’t a priority.”

When your client sees an askew bookcase, a voice whispers: “You’re risking a lot.”

Furniture is tells a story all the time to anyone who is willing to listen. In well-designed offices, the story is about a competent firm who cares about clients and fights for justice. In poorly-designed offices, the tale is one of risk and uncertainty.

Sometimes it is hard to know exactly what story the furniture is telling. Likewise, it can be hard to design the right kind of lobby and coordinate the proper kind of lighting. This is why law firms often turn to design experts who have a proven track record for defining and delivering functional, elegant workspaces that both streamline efficiency and reduce overhead.

If you are concerned that your office is losing you clients, do not waste any more time. Contact a respected design solutions provider today!

 

For more information, contact Infinity Group via 860-726-9384 or marketing@infinitygroupus.com

Advertisements

FIA OPENS NEW OFFICE SPACE IN WINDSOR

Infinity Group is proud to announce the completion of work at Fiduciary Investment Advisors’ expanded office space in Windsor, CT. The new workspace, located on second floor of 100 Northfield Drive, provides a stylish ultramodern home for 17 employees and serve as a catalyst for streamlined efficiency.

Encompassing numerous tailor-made solutions, this new space will also provide for more flexibility and versatility. Sit-stand desks in two shared workspaces and several private offices will help foster more communication and adaptability among FIA’s creative staff.

 

Likewise, FIA’s design offers state-of-the-art collaboration zones, including a beautiful café / kitchen space with sliding doors that can double as a town hall meeting area. New colorful furniture on the patio allows employees to take a breath a fresh air and take inspiration from the scenic view.

“From the very beginning until the end, Infinity has been responsive, informative and comforting,” said Maureen Cooper, Managing Partner and Chief Operating Officer at FIA. “They have been a fantastic group to work with every step of the way.”

“Infinity worked with us on two previous expansion projects and we were pleased with their professionalism and customer service,” Cooper said. “When it came time once again to review expansion options, Infinity worked closely with us to come up with the best solution. The process took several months, discussions and drawings. They listened, they added perspective and helped us reach a conclusion.”

Typically, under the traditional construction model, companies like FIA need to sign different contracts with both a design firm and a construction firm. This means managers must constantly deal with both parties and relay information between the two.

Infinity Group’s system of design-led construction, however, means that Infinity is a single point of accountability, as well as a partner, through all phases of the project’s completion. By simplifying the process, Infinity Group was able to work with FIA to understand, define and deliver on vision, timeline and budget.

FIA is an independent, employee-owned, investment consulting firm that works with fiduciary clients, including retirement plan sponsors, institutions, non-profit organizations and private clients. They provide customized investment advisory services to assist their clients in achieving investment objectives while fulfilling their fiduciary obligations.

Infinity Group is Connecticut’s premier design solutions provider. Over the past decade, Infinity Group has worked with businesses in various industries to solve office a diverse array of office problems. Infinity has transformed workspaces from Storrs to Stamford, providing tailor-made solutions to every client’s unique needs.

For more information, please contact Infinity Group Marketing Director Steven Durel via 860–726–9384 or marketing@infinitygroupus.com

VIRTUSA’S REDESIGNED WINDSOR, CT OFFICE FACILITATES COMMUNICATION, COLLABORATION

203-245-3752
www.olsonphotographic.com
info@olsonphotographic.com

Infinity Group is pleased to unveil Virtusa’s newly-designed office at 100 Northfield Drive in Windsor, CT.

Over recent months, the 6,900 square-foot office space was re-envisioned by Infinity Group’s experienced team of design experts and project consultants. The end result is an inspirational, branded space with new finishes and furniture.

203-245-3752
www.olsonphotographic.com
info@olsonphotographic.com

Virtusa’s new design offers state-of-the-art collaboration zones, including a beautiful café / kitchen space that can double as a town hall meeting area.

New colorful furniture on the patio allows employees to take a breath a fresh air and take inspiration from the scenic view.

203-245-3752
www.olsonphotographic.com
info@olsonphotographic.com

The work area is now able to fit more employees while also allowing the team greater comfort and better opportunities to communicate. Frosted glass dry-erase boards give employees the option to visualize and share ideas in an instant. At the same time, the use of bright colors and integration of sit-stand desks provide inspiration and adaptability.

Each of these solutions was achieved via collaboration and communication between Infinity Group and Virtusa.

203-245-3752
www.olsonphotographic.com
info@olsonphotographic.com

Typically, under the traditional construction model, companies like Virtusa need to sign different contracts with both a design firm and a construction firm.  This means managers must constantly deal with both parties and relay information between the two.

Infinity Group’s system of design-led construction, however, means that Infinity is a single point of contact, and a partner, through all phases of the project’s completion. By simplifying the process, Infinity Group was able to work with Virtusa to understand, define and deliver on vision, timeline and budget.

203-245-3752
www.olsonphotographic.com
info@olsonphotographic.com

“This was an exciting project from start to finish,” said Steven Durel, Marketing Director at Infinity Group. “Infinity had previously worked with Virtusa to re-envision the lobby at this location. Having the opportunity to redesign the entire office was truly an honor. We look forward to working with Virtusa again in the future.”

Virtusa Corporation (NASDAQ: VRTU) is a global information technology (IT) services company providing IT consulting, technology and outsourcing services. Founded in 1996 and headquartered in Massachusetts, Virtusa has offices and technology centers throughout the United States, Europe and Asia.

203-245-3752
www.olsonphotographic.com
info@olsonphotographic.com

Infinity Group is Connecticut’s premier design solutions provider, and is currently providing free design consultations to businesses in the greater Connecticut area.

For more information, please contact Infinity Group Marketing Director Steven Durel via 860–726–9384 or marketing@infinitygroupus.com